Staging 101 – How To Put Your Best Foot Forward

One of the questions I'm often asked is whether or not staging a property is worth the cost. The short answer is a resounding yes. Vancouver is a dynamic, robust real estate market and as competitive as any in the world. Making sure your home is sold for the most amount of money possible is my utmost priority, and with this in mind let us take some time and explore why staging is a good option.


Human being are very visual creatures, and one of the first places anyone heads to when they are researching real estate is the good old internet. Online is where your first impression is made over 90% of the time these days. The old saying that you never get a 2nd chance to make a 1st impression still holds true to this day, so it's important to keep that in mind.

The first thing to think about when staging a home is the use of a professional photographer. Like I mentioned in the last paragraph your first impression is most likely going to occur online, so you want to make sure your home staging is portrayed accurately. There is nothing worse than spending the money to stage a home to only submit amateur photos to the MLS® system. If you know someone who can help that's great, but I also have multiple photographers to choose from and do include professional photography for all my listed properties.

Now that we've got a photographer on board, we can focus on what is needed to stage your home effectively. Most people have a solid eye for design, especially in their own home, so it's tempting to try to stage your home on your own. This is definitely not recommended, there are professionals who do this for a living and I always advise my clients to go with expert advice. I know I don't have my finger on the latest design trends. Even though you've got your own style, this might not work well for the general population. At the end of the day it's important to take the emotions out of the process and focus on the ultimate goal – getting as much money for your home as possible.

With all that being said, the question still needs to be asked – does hiring a competent stager adding to your bottom line? Statistical analysis of this service does tend to be spotty at best, but overall home staging has been proven to increase the final selling price and decrease the amount of time the average listing is on the market. Spending a few thousand dollars upfront can increase how much your property sells for and add to your personal equity. I can connect you with three staging companies and advise you on what is best for your property and budget/price range.

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